Docchi kara mite mo kakkoii!
When I saw a Krispy Kreme when I was in Yokohama for work stuff, I had to stop by, even though there was a long line that I had to stand in for a good 15 minutes.
My brother and his family were in town, so I had to make sure there were enough to go around. I got a dozen plain glazed donuts and some more with nuts and sprinkles (gotta have rainbow colored sprinkles because to anyone under the age of seven, a donut isn't a donut without sprinkles that get their color from carcinogens).
To my American friends, I probably look like a loser for standing in line for 15 minutes to buy donuts from a chain store. But keep in mind, Krispy Kreme donuts only got to Japan a few years ago, and they are to be found only in places like Tokyo and Yokohama. I think the nearest one from us is about 50 miles away and lacks parking space. Their inavailability makes them trendy and desirable. Kind of like Starbucks when they first got here about 15 years ago. So to my family (especially my s-i-l, judging from her response), I am a cool person who brought home the awesome donuts they saw in the Japanese analog of InStyle or Cosmopolitan last month.
But wait! We had the donuts with chilled green tea! I understand chilled green tea is edgy and fashionable and interesting in the Americas and Europe these days. I'm cool either way you look at it!