Miru hito shidai
Back in the late 80s/ early 90s, newspaper print patterns were the trend. Recreating English newspaper pages as a pattern was cool. There were newspaper print pattern pants, newspaper print pattern curtains, and, of course, newspaper print pattern wrapping paper. I had a friend who said "one of these days, I would love to get an armful of Baby's breath (another early 90s trend) wrapped in English newspaper. I would often start reading what was printed and find it riddled with grammatical errors at best. At worst, it would be jibberish. I once wrapped a gift to a friend in sheets torn out from Time magazine and taped a cheap silk flower I found lying around in the house on the ribbon (also found lying around in the house). My friend thought I was Martha Stewart. Or at least, she would have thought I was Martha Stewart if she'd known about Martha Stewart.
So I was amused to find this on marthastewart.com
Coolness is in the eye of the beholder.